Thursday 19 January 2012

Audiences and Institutions

In our previous lesson with Mr Michie on monday, we were given a task to complete by next monday. This task was looking at different magazines, and finding out this information about them to create a powerpoint presentation. Firstly, we need to look at the ownership of the magazine, this is the company behind the production of the magazine and will be quite easy to find the information out too. These are the questions in which we must answer.

Ownership:
  • Who publishes the magazine?
  • Which other titles do they publish?
  • Are there any particular sectors of the Magazine Industry that they dominate?
  • Who is their parent company?
  • Who/What else do they own?
We also need to look closely at the magazine we have been given seperately. This will help us to create more information for our presentation. The things we need to find out for this is:

The Magazine:
  • How has the magazine expanded diagonally?
  • How does the magazine make use of new media technologies and/or social media?
  • How does the magazine promote the other arms of it's business within its pages?
  • Would you argue that the magazine has created a 'brand' for itself? How?
  • Complete an analysis of the front cover, contents, editors letter and feature pages - how does the magazine appeal to it's readers.
To do this, I will need to closely analyse the front cover of the magazine, The website, and other websites to go with the magazine. This includes things such as facebook and twitter.

The magazine I have been given to analyse is Heat magazine, which is a magazine aimed at females, and includes celebrity gossip and lifestyle pages.

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